John Scharer, CCM


John Scharer is President of Club Analytics for Fairfax Intel. He is an elite club professional with over 35 years’ experience in the management of athletic clubs, country clubs and city clubs. John served as General Manager of the Charlotte City Club for 24 years leading the club to be recognized since 2012 as a Platinum Club of America and in 2020 achieving Platinum Club of the World status, a designation bestowed on just 250 clubs worldwide.

John began working with Fairfax in 2018 while at the Charlotte City Club developing analytic solutions for member insights. Fairfax AI / machine learning solutions allowed City Club management to make smarter, fact-based decisions in areas such as member engagement and resignation prediction. As Fairfax Intel’s first club client, Scharer recognized the opportunity to assist other private clubs with business intelligence tools to drive success.

John is an avid sailor, triathlete (no, he does not do Ironman races because he is not crazy), Panther fan and enjoys skiing, hiking, mountain biking and golf. John lives in Davidson (just north of Charlotte) with his wife, and their brown lab mix rescue dog Jack.