John Fitts


John Fitts is the founder and CEO of Fairfax Intel.  Fairfax was born out of John’s frustration at gathering and assembling data from throughout the various organizations he worked for.  No longer content to scramble to find the data to answer the questions of more senior executives before quarter-end or other fire drills or simply to try to better manage his own departments, John developed tools of increasing sophistication for such organizations as Hughes Supply, HD (Home Depot) Supply and Baker & Taylor, the nation’s largest distributor of books to libraries. Today, Fairfax serves the needs of early stage, SMBs and Fortune 100 companies across the country.

John was Manager of Marketing Research and Analysis then director of Marketing Strategy for HD Supply from 2004-2009 then Vice President of Digital Strategy and Vice President of Marketing for Baker & Taylor from 2009 until founding Fairfax in early 2016. An avid college football fan and golfer of much enthusiasm yet lesser skill, John lives in Charlotte with his wife, two daughters and golden retriever, none of whom like college football or golf.

John received his BA in Communications from Georgia State University.

Bob Fitts


Bob Fitts is a partner with Fairfax Intel with responsibility for marketing and business development. Bob has thirty years of experience buying, selling, financing, building, growing, integrating and re-organizing businesses, both domestically and abroad, for organizations such as Goldman Sachs & Co. and Prudential Financial.  Bob is also CEO of Trident Global, LLC, a Miami-based advisory firm that specializes in enhancing the operations of early stage and lower middle market companies. Bob is the Founder + Producer of SUP-X®: The StartUp Expo, the largest early-stage conference in the state of Florida. He is also the founder and producer of SUP-X® Radio, a series of podcasts devoted to startup and early stage entrepreneurship, angel and VC investing and small businesses in general. Bob is a board member emeritus of the Gold Coast Venture Capital Association and is also the Executive Director of the South Florida Technology Alliance.

Bob is a graduate of Washington and Lee University and he received his MBA from The George Washington University.  Additionally, Bob has completed The Wharton School’s Mergers and Acquisitions Program and the Center for Creative Leadership’s Leadership Development Program.