Announcing John Scharer, CCM as President, Club Analytics

Announcing John Scharer, CCM as President, Club Analytics

 February 2, 2021 (Charlotte, N.C.)— Fairfax Intel, an analytics service provider announced today that John Scharer has been named as President of the Club Analytics division. Mr. Scharer will begin working with Fairfax Intel in early February. 

Mr. Scharer is an elite club professional with over 35 years’ experience in the management of athletic clubs, country clubs and city clubs. He served as General Manager of the Charlotte City Club for 24 years leading the club to be recognized since 2012 as a Platinum Club of America and in 2020 achieving Platinum Club of the World status, a designation bestowed on just 250 clubs worldwide. 

“John is the perfect leader to head up the Club Analytics division for Fairfax Intel,” said John Fitts, Fairfax Intel CEO and Founder. “John’s extensive private club experience and relationships will allow us to connect and grow the private club division focused on the unique challenges clubs face in today’s environment.” 

Scharer began working with Fairfax in 2018 while at the Charlotte City Club developing analytic solutions for member insights. Fairfax AI / machine learning solutions allowed City Club management to make smarter, fact-based decisions in areas such as member engagement and resignation prediction. As Fairfax Intel’s first club client, Scharer recognized the opportunity to assist other private clubs with business intelligence tools to drive success. 

“I am very excited to be joining the Fairfax Intel team,” said John Scharer. “I believe Fairfax Intel has outstanding analytics tools with a talented management and technologist team uniquely positioned to provide value added services for the private club industry.” 

About Fairfax Intel 

Fairfax Intel is an analytics service provider and has helped over 300 clients in 14 countries leverage their solutions for success. Fairfax Intel serves clients across multiple industries including real estate, construction, distribution, retail, health care and private club markets. Using best in class technologies, Fairfax Intel specializes in helping clients leverage data to make smarter, faster decisions. 

More information about Fairfax Intel can be found on the company’s website at